… let’s SHARPEN YOUR SALES STORY
One of the biggest reasons I became the top salesperson in three different companies is because I mastered telling “my sales story.” I developed a foolproof framework for crafting compelling messaging – the kind of message that positioned my company, my offering, and me perfectly… a sales story that was so effective that I received more return calls and emails, secured more meetings, probed and presented with more power, differentiated myself from competitors, and closed more New Sales at higher prices.
The sales story is that important, and when YOUR SALES STORY is great, everything changes! This is my single favorite sales topic, the basis of the most popular chapters in my bestselling books, and the most requested topic when I speak to, or train sales teams.
Over the past ten years I’ve perfected this story framework and helped hundreds of organizations and thousands of salespeople craft powerful messaging that’s transformed their sales results. I want YOU to experience the same breakthrough success and that is exactly why I created the YOUR SALES STORY online course!
Driven to Help Sellers Win More New Sales
Author of Three #1 Amazon Bestsellers
Prospecting is already challenging enough and it’s even harder to pick up the phone when you’re not confident that your messaging will accomplish what you need it to…
It’s exhausting and you feel foolish leaving voicemail after voicemail or sending email after email and not getting a response…
You know that buyers are turned off by your company/product-focused messaging but don’t know how to fix it….
You’re frustrated from presentations falling flat and not being able to differentiate your offering or justfy your higher price…
If you can relate to any of these, then it’s time to sharpen YOUR SALES STORY.
Justify your premium price
Prospects will invite you to share more
Be viewed as a problem-solver not as a product pitcher
Your message is compelling, relevant, & effective
Your prospecting, probing skills, presentations, & proposals
Secure more meetings and close more deals
Reach higher-level executives and key decision influencers
Buyers become more receptive to answer probing questions
Your story is your most critical weapon; this module sets the stage and will motivate you to begin crafting a powerful, effective version of YOUR SALES STORY.
Identify the common sales story sins you’ve been committing and lay important groundwork by completing a fun and revealing exercise that sets up important work later in the course.
This module tackles how to get your story off to a great start with a foolproof framework that intrigues your customer to want to learn more.
Review helpful examples of other companies’ compelling stories and follow a step-by-step walkthrough for drafting the most important part of YOUR SALES STORY.
Refine and sharpen YOUR SALES STORY talking points and develop a list of true differentiators that articulate why your company or solution is better and different than other alternatives.
Review powerful examples of how successful salespeople and sales teams deploy their sales story talking points into actual prospecting call outlines, voicemails, emails, and PowerPoint presentations.
Live group coaching session with Mike for a deeper dive into Your Sales Story and Q&A