New Sales.

The Essential Handbook for Prospecting & New Business Development

Start winning more new sales.

Whether you’re a salesperson, sales manager, executive or entrepreneur, if you or your team are expected to bring in new business, you need a proven formula for prospecting, developing and closing deals. New Sales. Simplified. is the answer.

This eight-year bestseller is the essential handbook you need. New Sales. Simplified. has earned over 1000 Five-Star Amazon reviews and become the proven, go-to classic that sales veterans and rookies alike turn to for simple truth, and practical powerful help for executing a successful, proactive, new business development focused sales attack.

Over 1,300 5-star Reviews

An Entire Year as the #1 Top-Rated Book in the Sales & Selling Category

A Top-5 Response When 300 Sales Experts Were Asked Which One Book Every Salesperson Should Read!
Andy Paul

The #3 Most Highly-Rated Sales Book of All-Time

What everyone is saying

Breton Caplan

Senior Director of Americas Sales Enablement

1st time I read "New Sales. Simplified" was on kindle. I highlighted so many key insights that when I tried printing them I hit the 15% limit on amount of text I could export. You will LOVE this read!!!

Colin Cartwright

Systems Sales Manager

Yep - it's one of the best books on generating new sales. I got a tremendous amount of value from this book and Mike's other two books.

Greg Parsons

Senior Manager

This book should be required reading for anyone entering sales or needing some inspiration in your sales career. Mike does a great job of “keeping it real”. You will need to read #SalesTruth as a follow up!

Rick Hosea


Enjoy! It’s my all time favorite, I have read and listened to it many times over. It is a must for those truly committed to sales growth.

Pete Primeau


I'm listening for the umpteenth time. Still pulling gold nuggets out of it. The Best B2B Sales Prospecting Book Ever!

Tatu Leppanen


Launched my sales career to space. One day driving from a customer meeting I thought "Man maybe I don't know that much about sales... I'll try audio books". I started with this and from there on I have gained income, reputation, amazing clients and best of all I'm now friends with many new like minded sales people.

Thanks Mike Weinberg for changing my life, truly 👌🏻

Mike Sullivan

Senior Sales Manager

Great book! Especially like the Sharpening your sales story chapter. Have gone through that exercise at multiple companies and while hunting for a sales role! If you can, check out Mike Weinbergs podcast, Episode 6

Nicole Robinson

Business Development Representative

You’re gonna need the real paper version .... you’ll be highlighting most of it ... it’s soooo good!

Ready to go deeper?

If you would like Mike to virtually walk you through the key concepts and takeaways from New Sales. Simplified., this video coaching series is his best work to help sellers and sales teams increase sales effectiveness and bring in record amounts of new business.