THE MOST VALUABLE SALESPEOPLE CREATE OPPORTUNITIES, OWN THEIR PROCESS, & AVOID GETTING COMMODITIZED
There is way too much noise and nonsense from so-called experts and thought leaders trying to convince everyone that everything in sales has changed and that you need their latest tools, toys, or tricks to stay even or get ahead of the pack.
In Sales Truth, bestselling author Mike Weinberg takes on the charlatans and bandwagon jumpers in the sales improvement business and offers a blunt wake-up call to salespeople and sales leaders making the strong case that the most valuable salespeople are not living in reactive mode simply waiting for or chasing opportunities; they are creating them! Sales Truth also offers powerful tips for crafting compelling messaging, owning your sales process, and avoiding commoditization and the procurement pit. You’ll also get a glimpse into the not-so-extraordinary best practices of two best salespeople Mike has ever observed.
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What everyone is saying
Andrea Waltz
coauthor of Go for No!
You likely have never before gasped while reading a sales book, so brace yourself for some real, honest, potentially painful, truths including a debunking of my personal favorite sales myth that 'everything has changed.' You will be a better salesperson and sales leader after implementing these #SalesTruths. Do yourself a favor and read this book now.
Evan Waldman
CEO, Essex Industries
Mike Weinberg has done it again. He obliterates all of the latest shiny sales shortcuts and reorients us toward real selling and real results. #SalesTruth will leave you motivated and ready to kick butt. Happy hunting!
Art Sobczak
Author of Smart Calling, host of The Art of Sales podcast
Mike Weinberg takes a blowtorch to the trendy sales 'shiny objects' and fads, most of which are counterproductive to the fundamental sales activities that always have, and always will, produce results. He offers his no-holds-barred, back-to-reality framework on exactly what TO DO to crush it in sales and prospecting. Entertaining and educational, this book should be part of every salesperson's toolbox.
