Debunk the Myths. Apply Powerful Principles. Win More New Sales.
There is way too much noise and nonsense from so-called experts and thought leaders trying to convince everyone that everything in sales has changed and that you need their latest tools, toys, or tricks to stay even or get ahead of the pack.
In Sales Truth, bestselling author Mike Weinberg takes on the charlatans and bandwagon jumpers in the sales improvement business and offers a blunt wake-up call to salespeople and sales leaders making the strong case that the most valuable salespeople are not living in reactive mode simply waiting for or chasing opportunities; they are creating them! Sales Truth also offers powerful tips for crafting compelling messaging, owning your sales process, and avoiding commoditization and the procurement pit. You’ll also get a glimpse into the not-so-extraordinary best practices of two best salespeople Mike has ever observed.
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