Telling the “Sales Story” – It’s Not About You
It’s Not About You – #2 How great a sin is it when a self-absorbed salesperson bores a dream prospect to tears talking about his company and offerings? I’m guessing I’ve been on calls with about 150 different salespeople and have heard the “sales story” botched in countless ways…too long, irrelevant, unclear, wordy, condescending, lacking …