Isn’t It Easier and More Effective When We SELL WITH A STORY?
I asked renowned storytelling expert Paul Smith to sit down with me for a brief video interview because I wanted my audience to benefit from his research and tips on storytelling. You know how strongly I advocate working on your “sales story,” and no one has more data and ideas for how to effectively deploy stories than Paul. …
Isn’t It Easier and More Effective When We SELL WITH A STORY? Read More »