I get it. The “system” seems to be set up to commoditize sellers. There are procurement people with letters after their names that specialize in a special form of torture. Dreaded RFPs. Invitations to come do your Dog and Pony Show or present a capabilities overview. Buyers who seem disinterested in why and how you, your company, and your …

Maybe It’s Your Sales Approach Getting You Treated Like Just a Vendor and Commoditized? Read More »