I just wrapped up an online meeting coaching a sales team on the keys to creating more sales opportunities and we went deep on prospecting. One of the topics that most resonated with these sales hunters was the importance of our mindset and attitude.
In this one-minute video, I share that it's absolutely critical how we see ourselves and how we perceive the condition of the prospect: You are not an annoyance, you are a value creator. Your prospect likely has a need for which you have the solution. Make the call! The prospect is probably stuck in some suboptimal situation. You are not calling to bother them; you are calling to help!