Episode 63 was inspired by Mike’s guest appearance on the Social Selling 2.0 Podcast and a 40-minute session he held with executive MBA students just before recoding this podcast.
Carson Heady (featured in Episode 52) requested Mike’s take on the current state of “Social Selling” and how it has evolved since its inception. A fascinating dialogue ensued including Mike’s rant about the “founders” of the movement — none of which are still teaching/promoting social selling — and their absolutely false proclamation that “EVERYTHING in sales has changed!”
In the second half of the episode Mike recaps the sales management horror story faced by a group of executive MBA students who sought out his input on the situation at the real-life client they have been charged with helping. Enjoy hearing this classic case of senior leadership dysfunction and the effect on the sales team and results.
RESOURCES MENTIONED IN THIS EPISODE:
The 5 Foundational Keys to Winning More New Sales webinar (replay video and audio) from November 2022
Social Selling Simplified Episode on the Social Selling 2.0 Podcast featuring Mike Weinberg
Episode 52 of this podcast featuring Carson Heady