Bad Things Happen When You Turn Discovery Sales Calls into Presentations

Readers, be warned. I am angry and frustrated from seeing way too many initial/discovery sales calls/meetings that are supposed to be dialogues turned into presentations. Point to all the insight selling data you want. Quote the (great book) The Challenger Sale all day long. Yes, we need to bring value to sales calls and be prepared …

Bad Things Happen When You Turn Discovery Sales Calls into Presentations Read More »