Sales Process

Sales Process

Seek Feedback from Your Best Customers to Strengthen Your Sales Story

This past week I traveled with the president and the CEO of one of my clients. We’ve been tinkering with their sales approach and also working to strengthen their “sales story.” They asked me to join them on this trip to sit in on the annual business review meeting with an important Fortune 500 client, […]

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Jos. A. Bank TV Spots and Lack of Price Integrity Cost Them a Customer – Me

I can’t do it anymore. Don’t get me wrong. I like a good deal as much as anyone. But enough is enough. I was getting dressed last week while Mike and Mike were on ESPN2 in the background. Another obnoxious Jos. A. Bank commercial came on and my sixth grade son started making fun of

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Segmenting Your Time and Attention Across Deals in Various Stages of the Sales Cycle

Sales is simple. So are most sales problems. I am often brought into companies that are not achieving the desired level of new business sales success. Members of the sales team are not acquiring enough new accounts or new pieces of business from existing customers. While everyone is happy to offer a bevy of complex theories

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Stop Thanking Prospects for Their Time

I have been troubled recently observing sales reps taking a subservient and overly respectful posture when engaging prospects and customers. A few reps in particular sounded completely overmatched in conversations on the phone. And I have seen the same occur during face to face meetings as well. Three weeks back I tweeted something provocative about it

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The Skinny Pedal on the Right Keeps Your Sales Car in the Power Band

As we wind down 2011, I’ve got a few thoughts about keeping the RPMs (engine speed) up in our sales cars. It takes a lot of energy to establish an effective new business development sales attack. We strategically select target accounts, create sales weapons, and we plan the attack. It takes time to work our way into

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Driving Business with a Customer-Focused Sales Story and Fresh Techniques

My clients’ businesses run the gamut from from leading edge technology consulting all the way to simple old-school product distribution. I love helping to drive new sales across this wide spectrum of business types, and more often than you’d think, I end up tackling the very same issues in very different businesses. Earlier this year

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Why Are the Precious Few Sales Fisherman (Hunters) Cleaning, Cooking & Doing Dishes?

There are a lot of companies not making their sales numbers. Often, senior executives will suggest a lack of sales talent, specifically sales hunters, as a common reason for the shortfall. I understand that line of thinking and would concur that while we have an abundance of account managers in sales roles today, there is

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